Billion-Dollar Branding

Billion-Dollar Branding
By:Honey Parker,Blaine Parker
Published on 2012-08-21 by Morgan James Publishing


Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

This Book was ranked at 5 by Google Books for keyword Sports And Outdoors.

Book ID of Billion-Dollar Branding's Books is eRpVdgo1rmgC, Book which was written byHoney Parker,Blaine Parkerhave ETAG "GrQhH3RPXu8"

Book which was published by Morgan James Publishing since 2012-08-21 have ISBNs, ISBN 13 Code is 9781614482734 and ISBN 10 Code is 161448273X

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